The Festivals Congress will address the relation with the brands for its second edition in BIME Pro
01-07-2015
POPULAR MUSIC

The second edition of the Festival Congress, entitled "The Festival as a brand" will be held from October 28th to 30th in the BIME Pro. This new edition will revolve around the relationship between festivals and brands, specifically with the aim of promote the concept that the first brand that has to find a festival is their own. Looking to open the prospects festivals managers to think and behave like brands, not only run like companies. (Source: BIME Pro)

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