International Festivals: Into the Valley and the importance of the environment

The festivals market offers an endless offer that makes it difficult for new festivals to differentiate themselves from the competition. But there are festivals that have found a new way to exploit, the environment; is the case of the Swedish festival Into The Valley of electronic music, which celebrated its first edition in late July, which probably stand out more for its environment that for its line-up and price. The location of the festival will be placed in a hole in the woods, where the stage will facing an amphitheater rushes and a small pond with waterfall included just behind. Definitely an idyllic and different environment to which we are normally accustomed. (Source: Asociación de Promotores Musicales)

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