Festivals, the development of a brand
21-02-2015
POPULAR MUSIC

Albert Salmerón, director of SOS 4.8, highlights the long process of teamwork involved in organizing a festival and the complications to make a final line-up. Underlining this process in two basic variables such as the availability of artists and the budget, but especially emphasizes the importance of artistic criterion to define the profile of the event and the audience you want to connect. A process and a fundamental tool to develop a coherent and recognizable brand. (Source: Asociación de Promotores Musicales)

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